Predictive Analytics: Microsoft Excel PDF Download Ebook. Conrad Carlberg shows you how to use Excel predictive analytics to solve real-world problems in areas ranging from sales and marketing to operations. Carlberg offers unprecedented insight into building powerful, credible, and reliable forecasts, showing how to gain deep insights from Excel that would be difficult to uncover with costly tools such as SAS or SPSS.
You’ll get an extensive collection of downloadable Excel workbooks you can easily adapt to your own unique requirements, plus VBA code–much of it open-source–to streamline several of this book’s most complex techniques. You can use Excel to capture live real-time data from diverse sources, including third-party websites.
Step by step, you’ll build on Excel skills you already have, learning advanced techniques that can help you increase revenue, reduce costs, and improve productivity. By mastering predictive analytics, you’ll gain a powerful competitive advantage for your company and yourself, learn both the “how” and “why” of using data to make better tactical decisions and choose the right analytics technique for each problem.
This text shows how to use logistic regression to predict behaviors such as “will buy” versus “won’t buy”, distinguish random data bounces from real, fundamental changes, forecast time series with smoothing and regression, construct more accurate predictions by using Solver to find maximum likelihood estimates.
There are also many tips to manage huge numbers of variables and enormous datasets with principal components analysis and Varimax factor rotation. Readers can apply ARIMA (Box-Jenkins) techniques to build better forecasts and understand their meaning. Conrad Carlberg is a nationally recognized expert on quantitative analysis, and on data analysis and management applications such as Microsoft Excel, SAS and Oracle.
More details about this book...
or
Download Predictive Analytics: Microsoft Excel PDF Ebook :
No comments:
Post a Comment